Social media management · Bendigo

The full engine,
one flat fee.

Pulse is a Bendigo social media management agency running strategy, content, community, paid social, analytics and AI tooling on a flat monthly retainer — the way an in-house hire would, without the overhead of a ten-person agency.

6Disciplines
30dRolling
48hSOW turnaround

What's in the box

Six things we
do better than anyone.

Most agencies bolt specialisms together and pass your account between five juniors. Pulse is a single operator stack — one brain, one playbook, AI doing the busywork so senior thinking makes it into every post.

01 · Signature

Always-on social management — with a real strategist at the wheel.

Multi-channel scheduling, creative, community care, monthly reviews. Your brand online every day, on-message every time.

  • Up to 4 channels, weekly cadence
  • One senior operator on your account — no juniors
  • Monthly performance review + next-quarter plan
02

AI caption engine

CaptionCraft drafts on-brand copy in seconds — reviewed by a human before it ships.

  • Voice-trained on your archive
  • Strategist QA on every caption
03

Content & creative

Photo, vertical video, motion. We produce the feed and make sign-off painless.

04

Community

Reply coverage, DM triage, brand-safe conversation. Followers into loyal advocates.

05

Paid media

Creative-testing frameworks that scale the winners. No vanity spend.

06

Analytics

Exec dashboards, monthly readouts, honest attribution.

Add-on · Featured

Creator & UGC programme

Matching, contracts, rights management, briefing — plug a creator layer into your retainer at any tier.

  • 4 matched creators / month
  • Briefing, approvals, rights in your drive
A Pulse operator at work
How we're staffed

One operator, never a pool.

You deal with us from day one — brief, draft, ship, review. No account-manager layer, no junior ghostwriters, no work shipping without our eyes on it.

Our in-house tool

Meet CaptionCraft.

Every Pulse retainer comes with access to CaptionCraft — the AI caption engine we built in-house, trained on your brand voice. It drafts on-brand copy in seconds, so our time goes on strategy, community and the work that actually moves numbers.

  • Voice-trained on your archive — the longer you use it, the more it sounds like you.
  • Human QA on every caption — nothing ships without our sign-off.
  • Variants on tap — three angles, three lengths, three CTAs, in one click.
CaptionCraft · draft
Voice: Geekly · friendly, dry, Bendigo-local
Angle: Spring window-cleaning special

Screens full of dust bunnies? Same. Bring your laptop in this week and we'll give it a proper spring clean — inside and out — for $49. Your keyboard will thank you.

Hook ★CTA ★152 charsVoice match 94%
Pulse studio

Why social · market benchmarks

The bar got higher. Generic posting doesn't move the needle anymore — strategy does.
~0.5%
Market avg IG engagement, down from ~1.5% pre-2023 · Social Insider, 2025
3–5/wk
Posting cadence we see hold reach
~2.3×
Reels reach vs static photos · Social Insider

What happens next

Four weeks from
signed to live.

No multi-month discovery theatre. Onboarded in two weeks, shipping in week three — the person who scopes your work is the same person who runs it.

i.

Scope & sign

Flat-fee SOW back within 48 hours of the brief. No pricing games, no surprise contractors.

Week 0
ii.

Story Session

A 60-minute deep-dive into your origin, voice and audience, plus an audit and voice doc. The conversation everything we ship is built on.

Week 1–2
iii.

Plug in

Content engine live. First wave of posts, first campaign brief, first community shift.

Week 3–4
iv.

Turn up

Always-on rhythm. Weekly ship, monthly review, quarterly reset. Month-to-month forever.

Week 5+

Short answers

Before you enquire.

How does pricing work?

Retainers are scoped per engagement — we send a flat-rate SOW within 48 hours of a brief. No hourly games, no mystery line items.

Is platform ad spend included?

No. The retainer covers management only. Platform spend (Meta, TikTok, LinkedIn) is billed directly against a card you give us, or to your own ad account.

Who owns what we make?

You do. Every raw file, caption, strategy doc and dashboard lives in your drive from day one. On exit, you keep the keys.

Can I pause or cancel?

Yes. Month-to-month, cancel at the end of any billing cycle with 30 days' notice. No lock-ins.

Can you work with our existing in-house team?

Yes — happy to slot alongside in-house marketing, comms or creative. Hybrid setups work well.

What if I just need a one-off project?

We run short Strategy Intensives — a tight two-week engagement that ships a voice doc, channel mix, content pillars and a 90-day calendar. Ask and we'll scope one.

Ready when you are

Let's make it
Pulse.

Tell us about the brand. We'll come back with a plan, a timeline, and a flat-rate SOW — no pitch theatre, no mystery line items.

Start the project →