A Pulse product · v2.4

Captions that
sound like you.
Not like a bot.

CaptionCraft is the AI writing tool we built in-house because every other one made brands sound the same. It learns your brand voice in an afternoon and drafts every post from there.

8
Channels supported
~2s
Per draft
Drafts & revisions
CaptionCraft · draft_0438
Drafts
Voice tuning
Brand library
Schedule
Analytics
Team
North & Co · Specialty coffee · Warm / dry / low-fi
Launching the autumn blend — dark chocolate, plum, a bit of smoke.
DryFormalWarmSalesySpecificPlayful
@northandco · draft 2 of 5
Autumn blend is here and it tastes like the first day you wore a jumper — dark chocolate, plum, a wisp of smoke. Roasted Tuesday. On the shelf Thursday. Don't sleep on it.
★ Keep↻ Regenerate✎ Edit→ Schedule

Everything an in-house
writer wishes they had.

Built for our own studio floor first — then opened up. It's the only caption tool we let touch a client's account, because it's the only one we trust.

01

Voice tuning in an afternoon

Paste 20 posts, answer 8 questions, done. CaptionCraft builds a voice profile that gets within 90% of your house style on the first draft.

~20 min setup
02

Multiplayer, not magic

Every draft is editable. Track changes, @-mentions, comments, approvals. It works the way your content team already works.

Web · macOS · iOS
03

Platform-native by default

LinkedIn knows about line breaks. Instagram knows about hashtags. X knows to keep it short. CaptionCraft writes for the channel, not just the brief.

8 channels supported
04

Brand guardrails

Banned words, required phrases, compliance checks, legal disclaimers — all enforced on every draft. No more “let's not say that” emails.

SOC 2 ready
05

Scheduling that respects the post

Built-in calendar, cross-platform, with smart send-times tuned to your audience. No more juggling three tools and a spreadsheet.

Bulk upload · CSV / Notion
06

Analytics that mean something

Engagement per 1000, save-rate, rewatch-rate, comment sentiment. Not just likes, because likes lie.

API · Looker · Tableau

How it works

Four steps from
onboarded to posting.

Most teams are up and drafting in under an hour. A voice tune that reads like you — in the time it takes to run a stand-up.

01

Paste your posts

Drop in 15–20 posts you're proud of. We handle the parsing.

02

Tune the dials

Eight quick sliders to push the voice warmer, drier, punchier.

03

Brief & generate

Write a one-line brief. Get five drafts. Keep the best. Kill the rest.

04

Schedule & ship

Approve, schedule across platforms, and get back to the day job.

Pricing

Simple, flat, per brand.

No per-seat nonsense. One price per brand voice. Every plan includes unlimited drafts and scheduling.

Starter

Studio

Coming soon

For a single brand, a small team, and unlimited curiosity.

  • 1 brand voice
  • Unlimited drafts
  • 4 social channels
  • 2 team seats
  • Email support
Coming soon
Enterprise

Atelier

Coming soon

For agencies and brands running 10+ voices in parallel.

  • Unlimited voices
  • SSO / SAML
  • Custom model tuning
  • Dedicated CSM
  • SOC 2 · DPA · MSA
  • 99.95% SLA
Talk to sales →

Honest answers.

Is this just a ChatGPT wrapper?

No. We use several models under the hood, but the real work is in the voice tuning, guardrails, and platform-native formatting layers we built on top. You could technically get to a similar place with GPT + two weeks of prompt engineering. We've done that work for you.

Does my data train your model?

Never. Your drafts, brand voice, and analytics are yours. We have a zero-retention contract with our model providers, and enterprise plans include a full DPA.

Can I cancel anytime?

Yes. Monthly plans are month-to-month. Annual plans pro-rate to the month. No “retention specialists.” No survey maze.

Does it work for non-English?

Currently fluent in English, French, Spanish, Portuguese (PT & BR), Italian, German, Dutch, Japanese and Korean. More on the roadmap.

What happens to the drafts I delete?

Hard-deleted after 30 days. Recoverable for the first 7 days, then purged. We keep encrypted analytics metadata only.

Ready to try it?

14 days.
No credit card.

Tune your voice, ship a week of content, decide whether it belongs in your stack. That's the whole offer.

Coming soon