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About Pulse

A small studio
for big voices.

Pulse is a founder-led social media studio based in Bendigo, Victoria. We build always-on social for brands who refuse to sound like everyone else.

We started Pulse because social media kept feeling like an afterthought, even for brands spending real money on it.

The best work we'd seen came from operators who respected the craft: people who rewrote captions until they sang, watched comments like a weather system, and cared about the third frame.

So we built a studio around that standard, and built tools so we'd never waste an hour on a task a machine could do. That's the whole idea: a human doing the creative, AI doing the admin, and a brand that sounds like itself every single day.

“Most social media feels like it was written by nobody, for everybody. We started Pulse to prove it didn't have to.”

Principles

Four rules we actually live by.

Not a poster on the wall. How we price work, run accounts, and decide which clients to take on.

i.
Strategy before content

We won’t write a caption until we understand the business underneath it.

ii.
Humans edit everything

AI drafts, we decide. Every post that ships has had our eyes on it.

iii.
Flat-rate, month-to-month

No lock-in, no hourly games. If we’re not worth keeping, you shouldn’t have to sue to leave.

iv.
Honest numbers

Reporting on what drives the business, not what flatters the agency.

Our why

Why we do what we do.

On craft
A brand is a voice, not a volume knob.

Feeds full of filler don’t grow brands, they anaesthetise them. We’d rather ship four posts that sound like you than forty that sound like the algorithm.

On tools
The best thinking shouldn’t cost the most hours.

Senior thinking should go into strategy and judgement, not the busywork a machine can finish in seconds. We built the tooling so it can.

On AI
AI is a studio assistant, not a ghostwriter.

AI drafts, we decide. Used well, it buys back the hours that kill great work, so the thinking gets deeper, not faster and worse.

On how we work
Great work needs one clear owner.

No junior account managers translating what you said into what they think you meant. You deal with us from brief to ship, same team, every week.

Work with us

Let's make something.

We take on a small number of new clients each quarter. Tell us about your brand and we'll come back with a plan.

Start the project →
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